Privacy Policy

Our Privacy Policy

Thank you for choosing to be part of our community at Archway Dental Partners ("Company", "we", "us", "our"). We are committed to protecting your personal information and your right to privacy. If you have any questions or concerns about this privacy policy, or our practices with regards to your personal information, please contact us at This policy was last updated on May 8, 2024.

When you visit our website (the "Website"), and more generally, use any of our services (the "Services", which include the Website), we appreciate that you are trusting us with your personal information. We take your privacy very seriously. In this privacy policy, we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our Services immediately.

This privacy policy applies to all information collected through our Services (which, as described above, includes our Website), as well as, any related services, sales, marketing or events.

Please read this privacy policy carefully as it will help you understand what we do with the information that we collect.

1. What information do we collect?

  • Personal information you disclose to us

  • Information automatically collected

2. How we use information

3. Will your information be shared with anyone?

4. Third-party services, partners and websites

  • Google Analytics and Tag Manager

  • Mailchimp

  • Contentful: Content Management

  • 3rd-Party WebSites: Linked Resources

5. Do we use cookies and other tracking technologies?

6. Is your information transferred internationally?

7. How long do we keep your information?

8. Do we collect information from minors?

9. What steps do we take to protect your information?

10. Controls for do-not-track features

11. Do we make updates to this policy?

12. How can you contact us about this policy?

13. How can you review, update or delete the data we collect from you?

1. What information do we collect?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Website or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us and the Website, the choices you make and the products and features you use. The personal information we collect may include the following:

  • First Name

  • Last Name

  • Telephone Number

  • Email address

  • Business address

  • Caller ID information (if available)

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

We and our third-party service providers automatically collect certain information when you visit, use or navigate the Website. For a list of third-party providers, see Third-Party Services, Partners and Websites. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Website and other technical information. This information is primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting purposes.

Like many businesses, we and our third-party service providers also collect information through cookies and similar technologies. For more information, see Do we use cookies and other tracking technologies?.

2. How we use information

The data we collect in our databases is subjected to different forms of processing, such as collection, exchange, updating, reproduction, compilation, storage, use, systematization, organization and analysis, all of them partially or totally, according to the purposes established here. We ensure to comply with applicable legal requirements.

 We use the information we collect in various ways, including:

  • for marketing and promotional purposes (to promote the Website and Services in any media and on any Website);

  • to provide customer support;

  • to provide, operate, and maintain our Services;

  • to understand how you use our Services;

  • to improve, personalize, and extend our Services;

  • to improve the user experience on our Website;

  • to protect the security and safety of our Services and our customers;

  • to identify and prevent fraud;

  • to develop new products, services, features, and functionality;

  • to create business intelligence and inform our business strategy;

  • to monitor the performance and effectiveness of our Services and evaluate its value for partners and us;

  • to communicate with you, for example to respond to your questions and inquiries; and

  • for compliance purposes, including enforcing our Terms of Service, or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency.

3. Will your information be shared with anyone?

We may process or share your data that we hold based on the following legal bases: 

  • Consent: We may process your data if you have given us specific consent to use your personal information for a specific purpose.

  • Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business interests.

  • Performance of a Contract: Where we have entered into a contract with you, we may process your personal information to fulfill the terms of our contract.

  • Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).

  • Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.

More specifically, we may need to process your data or share your personal information in the following situations:

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

4. Third-party services, partners and websites

To be able to offer you all functions and services of the Website we use third-party services and partners. We also use the assistance of third parties to improve our website and for marketing purposes. These providers may be located outside of the United States.

We are not responsible for the privacy policies and/or practices of these third-party services or the data protection regulations of third countries. We encourage you to carefully review these third-party privacy policies, since this Privacy Policy does not override them.

Overview of third-party services:

  1. Google: Google Analytics and Tag Manager

  2. MailChimp: Newsletter

  3. Contentful: Content Management

  4. 3rd-Party WebSites: Linked Resources

Below you will find a detailed the description for what purposes we use each third-party service.

Google Analytics and Tag Manager

We use various services from Google on our Website, in particular Google Analytics and Tag Manager, Google Maps and Google Web Fonts.

These Services are provided by Google LLC 1600 Amphitheatre Parkway, Mountain View, California 94043, United States (hereinafter: Google).

We use the Google Analytics web analytics service and Google Tag Manager on our Website to understand how people use our Service. 

Google Analytics uses "cookies". Usage and user-related information, such as IP address, place, time, or frequency of your visits to our website will be transmitted to a Google server in the United States and stored there. 

The data collected in this way is used by Google to provide us with analyses and reports on visitors’ usage of our Website. This data can also be used to provide other services related to the use of our website and of the internet in general.

Google offers an opt-out add-on that can be installed on the most popular browsers and offers you control over the data that Google collects when you visit our Website. 

Google Analytics Data Privacy and Security:

Google Analytics Terms of Service:


You have the opportunity to register for our email newsletter via our Website.

We use MailChimp to manage our newsletter and to analyze our newsletter campaigns. MailChimp is a service provided by The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318, USA (hereinafter "The Rocket Science Group").

The newsletter will only be sent to you if you have given us your consent to do so. You may revoke your consent at any time. Our legitimate interest in analyzing campaigns and user interaction with our newsletter is to improve the quality of the newsletter.

If you register for our newsletter, your email address and, optionally, your name, will be processed by The Rocket Science Group. In addition, your IP address and the date and time of your registration will be saved. When you open an email sent by MailChimp, a file included in the email (called a web beacon) connects to MailChimp's servers. This allows us to understand if you have opened a newsletter message and which links you click. Moreover, technical information is collected (e.g. time of retrieval, IP address, browser type, and operating system). This information cannot be connected to a specific recipient. It is used exclusively for the statistical analysis. 

If you do not want your newsletter usage data to be analyzed by MailChimp, you will have to unsubscribe from the newsletter. 

Mailchimp's Privacy Policy:

Contentful: Content Management

We use Contentful to manage the content we produce ourselves for various sections of the Website, including Inspiration, general information pages like the Terms and Conditions, Privacy Policy and About.

Contentful is a service provided by Contentful GmbH Ritterstraße 12-14 10969 Berlin Germany. 

Contentful Privacy Policy:

3rd-Party Websites: Linked Resources

We may provide links to third-party websites, applications, services or social networks (including co-branded websites or products that are maintained by one of our business partners). We make no guarantee and assume no liability for the correctness or completeness of content or data protection on any third-party websites. Any information that you choose to submit to third-party services is not covered by this Privacy Policy. We encourage you to read the terms of use and privacy notices of use of such third-party services before sharing your information with them to understand how your information may be collected and used. 

5. Do we use cookies and other tracking technologies?

We use website analytics provider Google Analytics to collect and analyze information about use of the Website and report on activities and trends. To do this, we use cookies and other similar technology for such activities as estimating our audience size and usage patterns, showing you personalized advertising on other websites based on your usage of the Website, and tracking the aggregate number of customer returns at our Website. Google Analytics may also collect information about your online activities over time and on other web sites or apps. 

You can learn about Google’s practices by going to, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at

What is a cookie?

Cookies are used by the majority of websites you’ll visit while surfing the web. They are used to improve your user experience of the website you’re visiting. Cookies are used to remember you, which is really useful if you want to login to a website. They are either set for the duration of your visit, known as a ‘session cookie’, or for your repeat visits to the site, known as a ‘persistent cookie’.

There are many jobs cookies are used for in addition to those mentioned above. They allow you to interact with the website by storing your preferences and making navigation more efficient. Each time you load a page on a website that doesn’t use cookies, it will assume you are a new visitor and will not be able to keep you logged in or recall your preferences.

Many websites also use cookies to target their advertising or marketing messages based on, for example, your location and/or browsing habits.

Cookies set by the website you are visiting are called ‘first party cookies’. Some websites have content provided by other websites which is shown on the page you’re viewing, in these instances the other website may also set cookies called ‘third party cookies’.

What’s in a cookie?

A cookie is a simple text file which is stored on your computer or any other device you use to view websites. The server that runs the website will provide the cookie and only that server will be able to retrieve the contents of the cookie. Also the cookie placed on your computer is unique to your computer and will contain a unique identifier and some digits and numbers. This information will allow the website to remember what’s in your shopping cart/basket, what your preferences are and so on.

What if you don’t want cookies set?

You may feel cookies storing information on your computer or other device a bit intrusive, especially where the information is used by a third party without you knowing. Cookies are generally harmless, but you may decide you don’t want targeted adverts shown to you. If this is the case, it is possible to block some or all cookies, or even to delete cookies that have already been set. Most browsers allow you to automatically decline cookies or be given the choice of declining or accepting the transfer to your computer of a particular cookie (or cookies) from a particular site. However, if you do not accept cookies, be aware you might lose some functions of that website. For more information, you can refer to or get in touch with us at

6. Is your information transferred internationally?

We may transfer, store and process your information in countries other than your own. Our servers are located in North America and Europe, and we use a globally distributed content delivery network (CDN) to improve speed and performance. 

If you are accessing our Website from outside North America and Europe, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see "WILL YOUR INFORMATION BE SHARED WITH ANYONE?" above), in and other countries.

If you are a resident in the European Economic Area (EEA) or United Kingdom (UK), then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. We will, however, take all necessary measures to protect your personal information in accordance with this Privacy Policy and applicable law.

7. How long do we keep your information?

We do not specify a fixed data retention period. However, we implement robust security measures to protect your personal information, including sensitive data, and will delete your data upon your written request sent to

8. Do we collect information from minors?

We do not knowingly solicit data from or market to children under 18 years of age. By using the Website, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Website. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at

9. What steps do we take to protect your information?

We take measures designed to protect your personal information in an effort to prevent loss, misuse, and unauthorized access, disclosure, alteration, and destruction. We provide physical, electronic, and procedural safeguards to protect personal information we process and maintain. Please be aware, however, that despite our efforts, no security measures are perfect or impenetrable and no method of data transmission can be guaranteed against any interception or other types of misuse.

10. Controls for do-not-track features

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy. 

11. Do we make updates to this policy?

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this Privacy Policy, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Policy frequently to be informed of how we are protecting your information.

12. How can you contact us about this policy?

If you have questions or comments about this policy, you may contact our Data Protection Officer, Joe Eckerle, Joe@Archway.Dental, or by post to:

4 Mountain View Terrace, Suite 201 Danbury,  CT 06810 USA

13. How can you review, update or delete the data we collect from you?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it in some circumstances. To request to review, update, or delete your personal information, please get in touch with your request by emailing

Thank you.